Today is Valentine's Day. It is only fair that we write a text honoring our greatest love. Here are 5 reasons why we love Big Data.
1. Someone turned on the lights
In the past, people operated in the dark. The old decision-making process involved a lot of gut feeling and intuition. Now, it is no longer like that. With Big Data analytics, we can monitor and predict outcomes for practically anything we can imagine. With evidence-based reasoning, logic is used solely to support this process. It is as if we used to work in the dark and someone turned on the light.
2. The world has become more efficient
2015 is the year of the "Internet of Things" (IoT)—have you heard of it? For those who don't know, IoT is a term used to describe a system of connected devices used to capture, record, and transmit a large amount of data describing equipment operations in the physical world. Many professionals are involved in this process, not only data scientists, but also engineers, mechanics, designers, and several others. As you can imagine, the Internet of Things is incredibly useful when we are trying to achieve maximum efficiency in mechanical resources and operations. The world has become more efficient.
3. It empowers us to shape outcomes
Big Data analytics is like a flashlight that illuminates any system, process, or data operation. Do you want more online visibility? Try using analytical metrics to measure, monitor, and optimize your social media activity. Want to increase conversion for your e-commerce? Try monitoring what your visitors are doing when they enter your website. Want to increase your sales? Try implementing a product recommendation system. Invest in data science and you can achieve practically any outcome you desire.
4. Big Data is saving lives
Nonprofit organizations are using Big Data analytics to save lives. For example:
- Elva’s long-standing community safety network. This project involves mapping, analysis, modeling, and a mobile communication platform to save and protect lives from the dangers and incidents that frequently occur in the Shida Kartli region of Georgia (USA).
- QCRI’s Artificial Intelligence for Disaster Response (AIDR) program. A Twitter dashboard that, based on network data analysis, assists decision-makers during disasters with real-time insights.
5. It helps our own business
Finally, Big Data also helps our own business. We exist to help companies make smart decisions, but with the knowledge of our data scientists, we are also able to gain insights about e-Setorial. We help others and we help ourselves. How could we not love it?