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Business Intelligence

Dashboards that answer real questions — Power BI as our flagship, Google Looker and Amazon QuickSight when they make more sense for your scenario.

Illustration: a Business Intelligence dashboard with KPIs and charts

BI is not a pretty chart

Anyone can make a colorful dashboard. The hard part is what lies underneath: reliable, up-to-date data, modeled for analysis, with indicators that mean the same thing to everyone. 80% of a BI project worth having happens before the first chart — and that's exactly where our origin in data makes the difference.

Student Profile dashboard built by e-Setorial for NUTE/UFSC: enrollments and completions by state, an interactive map of Brazil, and breakdowns by gender and age group
Real project: Student Profile, built by e-Setorial for NUTE/UFSC — 40,000 enrollments in a nationwide program, with drill-down by state, gender and age group. Custom-built BI, no tool license required: when it makes sense, we build the entire dashboard for you.

The right tool for each house

Power BI is our flagship: the Microsoft ecosystem, accessible pricing and the largest community in the market. Google Looker shines for those already living on Google Cloud/BigQuery. Amazon QuickSight closes the deal for AWS operations. We don't sell licenses — we're consultants: we recommend the tool that solves YOUR problem at the lowest total cost.

At its core, Business Intelligence is technique, concept and tooling — in that order. Tools can change at will; the dimensional modeling underneath it all (Kimball through and through) remains. That's why our dashboards survive tool changes — and tool-only dashboards don't.

Your system, our reports — the whole data layer on us

For companies that have a system but no data team, we take over all extraction and visualization: operational reports, management dashboards, automatic e-mail distribution (bursting) and the right indicators reaching the right people — while your team runs the business. It works on custom systems and on market ERPs (Senior, TOTVS Microsiga/Protheus and others).

Decisions augmented by AI

BI is becoming decision intelligence: beyond showing what happened, modern dashboards explain why and suggest what to do. We integrate the native AI features (Copilot in Power BI, Gemini in Looker, Q in QuickSight) and our own agents that answer natural-language questions about your data — we wrote about this on our blog before it was fashionable.

Industries where we've delivered

Education, healthcare, financial services, wholesale/retail, industry and marketing — academic indicators, bed occupancy, delinquency, product margins, factory OEE and campaign funnels. The method is the same; the industry knowledge comes from 30 years of projects.

Try a live dashboard

A simple example published on Power BI — click, filter and explore right here (demo data).

Dashboards from our archive

A sample of what we've built — swipe and click to see full size.

What you get

  • Diagnosis: business questions first, tooling second
  • Data preparation and dimensional modeling (the part that holds everything up)
  • Power BI / Looker / QuickSight dashboards with your brand identity
  • Indicators with a single, documented definition (no more numbers that don't match)
  • Automatic refresh and role-based access control
  • Team training + AI features for natural-language questions

We've published on this

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