Dashboard Best Practices to Improve Outsourcing Deals

Dashboard de melhores práticas que melhoram a terceirização - do Gartner Group

Business unit managers look to sourcing managers for effective business-centric support measures, so dashboard metric views must be relevant. We give examples of effective dashboard processes, inputs, outputs and formats with which to report business metrics.

Key Findings

  • Sourcing managers, business unit managers, service provider managers and contract managers can use this report to review and implement performance dashboards focused on outsourcing service provider management. Such dashboards are crucial for maintaining multisourced environments.
  • Gartner's IT Key Metrics indicate that 27% of deals engage the business to tailor metrics to business requirements, 41% have business metrics defined by IT, 23% are based on service providers' standard metrics, and 9% have no business metrics.1
  • Performance dashboards for IT outsourcing generally focus on IT technical and IT process performance metrics that do not adequately indicate the business effectiveness of IT outsourcing.2
  • Primary outsourcing service levels typically address IT technical and IT process metrics, while ignoring service provider management metrics and business performance metrics.
  • Business unit managers are not interested in current IT metrics and are increasingly frustrated with a measured performance status of "green" when the impact on the business is "red" — something known as the "watermelon effect."3

Recommendations to IT Sourcing Managers

  • Divide service-level metrics into two categories, to include IT technical and IT process metrics on the one hand, and business unit key performance indicators on the other.
  • Align the goals of business unit managers with IT deliverables by jointly developing effective metrics that support the business.
  • Develop and manage effective metrics to encourage appropriate service provider behavior in order to achieve your desired IT and business outcomes.
  • Include motivational metrics that encourage service providers to deliver innovation throughout the life of your outsourcing contract.
  • Implement dashboard reporting of metrics using a "fewer is better" approach, and always strive to deliver appropriate dashboard reports.

Analysis

Sourcing managers lead the transformation of IT, manage ROI and establish the size and skills of the retained organization to ensure effective financial results and resourcing. They need to be able to develop and implement the right performance measures and tools. The approach currently taken typically centers on the performance of IT technical and process outcomes, and the IT metrics often reflect performance measures developed, measured and reported by the IT organization in an attempt to define its value to the business. This often leads to a monthly reporting cycle in which metrics are meticulously maintained, but rarely of value beyond the IT organization. This approach ignores the value of IT performance to the business and thus creates several problems:

  • A need for effective metrics and dashboards to measure performance and value.
  • IT technical and process metrics that are used to measure the results of deals but that do not reflect business outcomes and are therefore not valuable beyond the IT organization.
  • Business unit managers frustrated by IT technical and IT process metrics that indicate effective IT performance but are ineffective for judging business success.
  • Service providers that, while meeting defined IT technical and process requirements, are not necessarily motivated by the metrics to do the right thing for the client's business.
  • Service providers not "owning" the complete process, a situation that thwarts the end-to-end measures that should be captured in an end-to-end dashboard.

IT Technical and IT Process Metrics

IT technical and IT process metrics have two key purposes: (1) to determine whether basic IT requirements are being met; (2) to measure the extent of delivery success or failure, and in the latter case focus root-cause analysis and restore IT operations and processes to an effective level. Without IT technical and IT process metrics, an IT organization can quickly become ineffective and perform unreliably.

A case in point was faced by one of Gartner's CIO clients who inherited a dysfunctional IT operation that had become complacent about system uptime. The CIO quickly implemented an effective service-level assessment with the company's service provider to focus on IT technical measures that identified problems and set performance improvement goals. He quickly had the two organizations delivering effective service. He also introduced a formal monthly meeting to address service-level performance and a weekly meeting to evaluate the root causes of any recurring problems and solve them. Soon all the IT employees were focused on maintaining service at a level that met the metrics.

From cases like this we know that the use of IT technical and IT process metrics are important for the delivery of consistent services for a business. Effective management of the service provider is also important to ensure that service levels are met and that delivery is driven by continuous improvement of its processes. The results are IT organizations that consistently deliver effective services.

Examples of IT technical and IT process metrics include:

  • Server uptime — 99.98% of the time, not counting maintenance windows (IT technical)
  • Network uptime — 99.999% of the time (IT technical)
  • Help desk call resolution — 80% first-call resolution (IT process)
  • Help desk time to answer — up to 45 seconds, 90% of the time (IT process)
  • Help desk user satisfaction — 85% satisfied or better with tickets and biannual survey (IT process)
  • Application development — less than 5% defect leakage to production (IT process)
  • Desk-side support problem resolution severity levels (1, 2 and 3) — Level 1 problems solved in two hours, 90% of the time (IT process)

For more information, see "Toolkit: Outsourcing Contract Statement of Work, Service-Level Agreement and Price Attachment" is one of 34 elements that make up an IT Outsourcing contract. These are just examples of service-level metrics — a complete SLA would also include detailed descriptions, penalties, earn-back criteria, examples of failure and formulas for measured performance. The IT technical and IT process metrics cited above are from SLAs that Gartner has collected from over 500 outsourcing deals and tracked on an annual basis for the past 15 years. The levels of service they indicate should not be considered as standard or a best practices; rather they denote common, understandable levels that are generally considered a reasonable basis for meeting the requirements of business units. Client organizations, together with their service providers, can use operational metrics to monitor performance, communicate the results, and provide input to a continuous improvement process.

Reporting and Motivation

The standard reporting process for IT technical and IT process metrics includes a monthly review to determine whether the metrics have been met and assess the penalties for any failure to meet them. (Penalties might include the loss of a bonus for an internal team or a reduced payment to the service provider, though the latter would need to be supported by full earn-back opportunities in order to encourage appropriate behavior from the service provider in future.) In addition, there should be a requirement to deliver a root-cause analysis of performance failure within a reasonable period from the time of reported failure — typically three to five business days. In cases where there is a history of failure, the IT technical and IT process metrics should be of interest to the business unit leaders.

A dashboard that captures the elements of IT operations metrics should include the day-to-day performance of the IT team. The example shown in Figure 1 is of an effective desktop support dashboard covering responsiveness, resolution, image management and customer satisfaction. It represents a compilation of a month's worth of data, which should be reported in the monthly service-level review meetings. The dashboard should be representative of metrics that are tied to penalties for poor performance (indicated by red circles).

Data for IT technical and IT process metrics are typically readily available and, if defined properly, both this data and the associated outcomes are unarguable. This data should be supplied to business units and other appropriate stakeholders in a standard monthly report. To minimize reporting requirements, many reporting strategies call for exception reporting only.

Figure 1. Example of an Effective Dashboard for Desktop Support

Figure 1.Example of an Effective Dashboard for Desktop Support
Green: high level of service
Yellow: meeting minimum requirements of the service level
Red: below the minimum requirements of the service level

Source: Gartner (June 2012)

Service Provider Management Metrics

Management processes for service providers should encourage them to behave in a way that delivers performance in the best interests of the client's organization. Among other things, there should be metrics to foster innovation (discussed further below), including initiatives to lower cost, and the implementation of processes that deliver simple, seamless and repeatable outcomes. At present, such metrics are often absent or neglected because they are generally less quantifiable from a cause-and-effect perspective, but they nevertheless represent important means for improving an service provider's behavior. These metrics may evolve over time as the measurement process matures and the client organization develops better processes. Service provider relationship performance metrics may also be used. For more information, see "Assessing Your Outsourcing Relationship's Health" and "Toolkit: Outsourcing Contract Innovation Plan Attachment" (note: the latter document has been archived; some of its content may not reflect current conditions).

When service providers propose innovative ideas, there is a need to measure their progress toward the anticipated new state, such as a defined innovative environment. The innovation process should answer the following questions: "What can we do?" "What should we do?" and "What will we do?" Answers to these questions are found by conducting a series of innovation workshops to define, prioritize and fund innovative improvements to technical, process and business outcome activities.

Service providers commonly aggregate agreed service metrics. Since the service metrics commonly used are technical and process level, there is a need to include metrics that drive continuous improvement throughout the life of a contract.

Examples of metrics relating to continuous improvement, service provider relationship and service provider innovation include:

  • Help desk incidents per user per month declining from 1.0 to 0.6 over two years
  • Help desk cost per user per month decreasing by 10% a year to reflect the unique-incident reduction expected from the deal
  • Effective relationship rating of 3.5 or better in areas of technical, financial, commercial and service provider feedback
  • Effective account management with successful escalation of issues for resolution, measured by time to resolution and resolution satisfaction.
  • Flexibility rating — a measure of how the service provider addresses new business needs or changes that may not be addressed in the contract
  • A formal innovation process with biannual meetings that deliver business impact savings totaling 20% of the annual outsourcing fees
  • Server processor utilization increasing to 68% over two years, with server virtualization increasing to 80% over two years (as applications allow)
  • Storage utilization to reach 75% of the available storage capacity in two years as storage is consolidated and storage processes are improved

The aim with such metrics is to motivate the service provider to deliver services and prices in an innovative way throughout the life of the engagement. This is accomplished by linking them to behavioral drivers, including financial rewards. Enterprises will also have to invest money from time to time to implement innovative ideas, as well as the technical and process improvements identified above (see "Improve Your Outsourcing Deal With the Proper Gainsharing Structure").

Reporting and Motivation

The standard reporting process for service provider continuous improvement and innovation metrics includes a monthly or quarterly review of metrics, depending on the "delivery gates" to be met. This process addresses whether metrics have been met and whether the expected business impact can be documented and approved by both the service provider and the client organization.

Reporting may be required on an exception basis. For example, root-cause analysis of missed performance should typically be required within three to five business days of the miss. Such reporting focuses attention on adjusting processes to improve performance.

When metrics are achieved, a shared-savings bonus may be generated for the service provider, while the client organization benefits from cost savings. The performance impact of meeting these metrics may result in a step-down price for the services delivered for the rest of the engagement. The impact of metrics may be unique to each engagement, so both parties need to define the level of the service metrics.

Since billing can be impacted, to be effective, continuous improvement, innovation and gainsharing arrangements must form a contract-based statement of performance measurement that rewards service providers for specific performance. These metrics must be specified in the contract and be designed to influence the service provider's behavior and enable both client organization and service provider to manage their relationship effectively. Used properly, continuous improvement, innovation and gainsharing metrics can foster a positive relationship between client organization and service provider, and encourage the service provider to "go the extra mile." Used improperly, however, they can cause significant relationship problems, especially within the client organization, as it learns that it is paying additional fees not commensurate with the business value delivered. This can lead to the relationship's demise.

A good dashboard captures elements from useful survey data addressing the areas of technical and process expertise, data about cost and financial capabilities, data about commercial validity, as well as the service provider's feedback. In the example shown in Figure 2 the score is weighted for an overall rating to answer the question "Do we have a good relationship?"

Figure 2. Example of an Effective Dashboard for Relationship Management
Figure 2.Example of an Effective Dashboard for Relationship Management
Source: Gartner (June 2012)
 

Business Metrics

Business metrics measure the impact of IT on the client organization's business, as well as the impact of the service provider's performance on the client organization's revenue, the cost of producing the end product or service, and customer retention or satisfaction. The business metrics should be formulated with the help of business unit managers, the IT organization and the service provider.

Service providers can play an important role as they deliver services that may draw on innovation or findings from similar industries or accounts. The expertise required for this may extend beyond the normal areas of IT, and thereby impact on the processes found in business organizations. To be effective, business metrics should link to business transactions or capabilities that are enhanced by more effective IT processes. The metrics should encourage all involved parties to deliver in the best interests of the business unit. The metrics themselves may evolve over time as the measurement process matures and the business unit calculates the revenue and expense impact. Their purpose is to have a direct impact on the business in terms of revenue, cost or customer satisfaction.

Examples of business metrics for various industries include:

  • Radiology equipment utilization
  • Automotive assembly line uptime
  • Product production defect rate
  • Retail website transaction capacity
  • Website sales to visits percentage increase
  • Reduced time in weeks for product development in the IT life cycle
  • Claims process improvement of 10% per agent over a given time frame
  • Reduced settlement times for insurance claims
  • Reduced customer time in queue for higher satisfaction
  • Develop a mobile appliance app to encourage purchase of product
  • Technical enhancement with store kiosk to improve customer experience
  • Reduced supply chain error rate and improved fulfillment time

A recent success in this regard was the presentation by the CIO of a fast-growing retail chain of an IT strategy for the next three years. It was full of business metrics and plans to use technology to improve the customer experience in the company's stores, in anticipation of increased revenue. There was a surprising lack of discussion about infrastructure and software projects, as the CIO had outsourced provision of the company's basic IT requirements and transformed the IT team to deliver results for the business.

Reporting and Motivation

The standard reporting process for business metrics should include a monthly or quarterly meeting of the client's business and IT managers and the service provider to review the metrics. These meetings and associated reports should address whether the metrics have been met, potential future problems and the expected business impact, which can be documented and monitored by all parties. These reviews should be of particular interest to business unit managers when they include forecasts of the potential impact of the client's service provider(s) in terms of progress toward meeting its business goals. All parties should be measured as they work together to meet delivery gates over the stipulated time period.

An effective dashboard that captures business metrics should include business data captured from key areas identified by business unit leaders. In Figure 3 the dashboard is reporting on the business metrics for radiology examinations. The ability of IT to maintain effective connectivity to these vital business machines is reflected in the dashboard metrics as indicated.

Figure 3. Example of an Effective Dashboard for Business Metrics
Figure 3.Example of an Effective Dashboard for Business Metrics
Source: ASG
 

Conclusions

Sourcing managers, business managers and IT managers have different demands, perspectives on IT services, and perceptions of what constitutes quality IT services. Each area has a unique perspective that dictates the measures that should be present in a dashboard.

Sourcing managers need to ensure that the metrics and dashboards selected do a good job of representing the strategic objectives of outsourcing deals. If the objective is simply to deliver IT services more efficiently year over year, then technical and process metrics will suffice. But if the focus is business operational efficiency, they should combine IT technical and IT process views with specific service provider management metrics to measure the services provided. If the objectives are business-oriented and the services need to be represented by their impact on business metrics, they should ensure the dashboard reflects these business-driven metrics as well.

Sourcing managers should use metrics and dashboards that will enable effective management of a service provider's performance. They should not waste time defining business metrics to manage a service provider if it is only expected to deliver, and only measured on, more efficient delivery of existing services. They should also find out whether their company's business managers have an interest in the IT services being delivered, so that they can meet their needs via an effective dashboard.

Gartner Group

Escrever um comentário (0 Comentários)

Hot Migration - Migração de Dados com Pentaho Data Integration

Pentaho na capa da SQL Magazine 106!

Boa tarde pessoal.

Como senti dificuldade em encontrar literatura com técnicas e boas práticas de Migrações de Dados, escrevi um (humilde) artigo sobre isso, onde apresento os passos de uma migração de dados do SQLServer para o MySQL, executada em um clique, com o sistema destino no ar (Hot Migration).

São técnicas simples, mas funcionais, que permitem total rastreabilidade dos dados e a conferência dos resultados.

O artigo foi publicado (está na capa) da revista SQL Magazine 106 e já está nas bancas! Foram disponibilizados para download os scripts de criação e inclusão dos dados e também dos arquivos do PDI.

Este artigo foi o primeiro de uma série de três, que utilizarão os mesmos dados. No segundo artigo teremos a modelagem e publicação de um cubo e no terceiro um Dash com c*Tools. Talvez seja interessante um quarto artigo apresentando uma proposta de topologia de rede para contemplar a solução em produção.

SQL Magazine 106 - Dezembro de 2012 - Hot Migration
Capa da SQL Magazine 106 - Migração de Dados com Pentaho Data Integration
Página 20 - Migração de Dados com Pentaho Data Integration
Eduardo Alves de Carvalho

Um abraço,

Eduardo Alves de Carvalho.

e-Setorial Consultorias

Escrever um comentário (0 Comentários)

Business Intelligence e sua Realidade no Brasil

Business Intelligence é um termo que, só de se pronunciar, já gera um certo "burburinho".

É um termo forte mas, o seu Conceito é bem simples e, podemos definir como o processo que irá coletar, extrair, organizar, controlar e compartilhar informações que suportem a tomada de decisão. Aproveito também para mencionar que Informação Transacional não é Informação gerencial! Estas informações se completam. Quando utilizamos as informações transacionais para se tomar uma Decisão, neste momento, estamos transformando a Inteligência de Negócio em Burrice de Negócio, portanto, decida, apenas, baseado em informações gerenciais. No mundo inteiro este conceito é bem implementado, porém no Brasil ainda temos muitos problemas, referentes a projetos de Business Intelligence mal sucessidos. Porque que isto acontece? Aonde está o problema? Profissionais e consultorias mal qualificadas? Executivos e gestores que ainda não sabem como o Business Intelligence pode ser útil a sua companhia? Baixo investimento para ferramentas de suporte a decisão? Pois bem, acredito que seja um mixto de tudo isto e mais outros problemas que, tentarei resumir neste artigo.

Atualmente, no Brasil, mais e mais companhias tendem a implementar o Business Intelligence visando, é claro, o aumento de seus resultados, a redução de seus custos e a otimização do processo decisório que, muitas vezes, é arcaico e baseado em informações transacionais,  mas acredito que a maioria dos tomadores de decisão ainda não possuem maturidade suficiente sobre um projeto de Business Intelligence. Um projeto de BI não se resume apenas a um Dashboard. O projeto de BI deve ser implementado desde o transacional, passando pelos extratores (ETL), Qualidade de dados, Datawaresouse, Data Mart, para, então, chegarmos ao Dashboard. O que acontece, atualmente, é que a maioria das companhias deixam de implementar algumas destas etapas, com isso impactam diretamente no ciclo decisório e, consequentemente, a probabilidade deste projeto fracassar, aumentará. Sim, aumentará! Portanto, tenham atenção no momento de definir como será a implementação de seu BI, conversem com a consultoria parceira ou contrate, pontualmente, um profissional de Business Intelligence para especificar e desenhar o processo que deverá ser implementado.  O Business Intelligence é estratégico para toda e quaisquer Companhias! Invista na qualidade e no sucesso! Não dê margem para falhas! Não entregue algo de baixa qualidade!

O Mercado de Business Intelligence precisa amadurecer muito, apesar de parecer que somos um país totalmente aculturado no BI, ainda não somos. Ouço muitas reclamações de projetos mal implementados, porque a consultoria "vendeu" uma solução que não atendia as necessidades do Cliente ou o Cliente que não investiu corretamente, para não "gastar muito". 

Portanto, para minimizar os riscos de falha em seu projeto de BI, não esqueça de:

1 - Definir e desenhar todo o processo de Business Intelligence

2 - Projeto de BI não é somente um Dashboard, lembre-se que você precisará mapear o transacional, extrair as informações necessárias, modelar Data marts e, possivelmente, Datawarehouses.

3 - Trabalhe em parceria com a consultoria de Business Intelligence.

Lembre-se que a economia a curto prazo, torna-se custo a longo prazo!

BusinessIntelligenceBrasil.com

Escrever um comentário (0 Comentários)

O Garimpo da Informação (datamining)

O trabalho dos especialistas que analisam a avalanche de dados gerados pelas empresas atrai o interesse de companhias como a IBM e a EMC, para transformá-los em negócios.

Nos dias atuais, em plena era da informação, os computadores permitem às corporações, universidades e aos governos gerar e armazenar uma quantidade inimaginável de dados. Trata-se, sem dúvida, de uma conquista formidável, mas é preciso dizer também que isso trouxe um problema. O mundo está imerso em um volume tão grande de números, textos, relatórios, fotos e vídeos que é cada vez mais difícil extrair algum tipo de informação útil desse oceano digital. É nesse contexto de excesso de informação que surge um novo tipo de profissional no mercado de tecnologia. Trata-se do cientista de dados. Sua função é, em meio a essa montanha de dados, garimpar aqueles que podem ser úteis para gerar receita. A tendência começou nos Estados Unidos, onde empresas como Google, Facebook e PayPal publicaram anúncios como vagas para cientistas de dados

datamining

Mário Faria, da Boavista: "É preciso colocar inteligência nas informações para que tenham valor".

A novidade não tardou a chegar ao Brasil. No fim do ano passado, a Boavista Serviços Financeiros decidiu contratar um profissional para cuidar das suas informações. O escolhido foi Mário Faria, ex-diretor da IBM, que hoje possui até mesmo o cargo de Chief Data Officer, ou executivo-chefe de dados da Boavista. No cargo, ele se ocupa do fluxo de informações como um todo. “Sou responsável pela coleta e por garantir a qualidade dos dados”, afirma Faria. “É preciso colocar alguma inteligência nas informações para que elas tenham valor.” O trabalho de Faria não é simples. Ele estima, por exemplo, que tenha de lidar diariamente com dez mil fontes distintas de dados. Uma de suas funções mais complexas, no entanto, é integrar áreas distintas da empresa, como marketing e operações, de forma que as informações produzidas em cada uma delas possam ser utilizadas em conjunto

Isso significa organizar o trabalho de 130 pessoas. “Muitas dessas áreas ficavam dispersas na companhia”, afirma o executivo. Apesar das dificuldades, os resultados já aparecem. Por meio do cruzamento de diferentes bases de dados, ele criou produtos para a Boavista, como um serviço antifraude que evita golpes com CPFs de pessoas falecidas, algo muito comum no varejo. Diante dessa nova realidade, o que é preciso para ser um cientista de dados? Segundo o brasileiro Pedro Desouza, que exerce essa função na empresa de tecnologia EMC, nos EUA, é primordial ser um especialista em matemática e estatística. “Ser PhD ou ter doutorado em ciências da computação ou engenharia é um requisito básico”, afirma. 

Escrever um comentário (0 Comentários)

Uma das maiores apostas da IBM em 100 anos: ela vai dizer tudo o que você compra

Novos sistemas da companhia, lançados globalmente hoje, ajudarão as empresas a gerar informação qualificadas

IBM quer deixar os bancos de dados mais úteis para as empresas (foto: shutterstock)

Um consumidor norte-americano reclamou com a empresa Catalina Marketing por receber uma ação promocional com cupons de descontos para produtos infantis. Por que ele receberia esse tipo de promoção se ele não tinha filhos pequenos, apenas uma filha adolescente? Para a sua surpresa, a empresa não estava errada. A sua filha estava grávida e ele ainda não sabia. A companhia de marketing "descobriu" a gravidez da garota antes de seu próprio pai, simplesmente porque ela havia comprado um produto para bebê dias antes em um supermercado.  

Situações como essas devem ficar cada vez mais comuns quando as empresas passarem a investir mais em análises avançadas de bancos de dados. Com o intuito de gerar esse tipo de informação qualificada, a IBM anuncia globalmente nesta terça-feira (09/10), o lançamento de três sistemas de big data (análise de grandes dados), o PureData System for Transactions, o PureData System for Analytics e o PureData System for Operational Analytics.

Os lançamentos fazem parte da família PureSystems, maior investimento do ano da companhia e um dos maiores em 100 anos de história. A IBM investiu US$ 2 bilhões em pesquisa e desenvolvimento para colocar todos os sistemas no mercado mundial. Além desses três sistemas, foram lançados, em abril, o PureFlex (combina computação, armazenamento, virtualização e gerenciamento em um único sistema de infraestrutura) e o PureApplication (soluções para computação em nuvem). A família PureSystem ainda contará com mais sistemas, mas a companhia não especificou quantos

Conheça os sistemas

O PureData System for Transactions será útil para e-commerce e análises de informações em tempo real. “Se um consumidor estiver na boca do caixa, a empresa consegue saber na hora se ele é usuário de lente de contato e oferecer uma promoção”, afirmou Marcos Panichi, executivo de Information Management da IBM Brasil, em entrevista exclusiva à NEGÓCIOS. “A empresa não poderia oferecer esse cupom se ela não tivesse essa análise de dados rápida”, completou.

Escrever um comentário (0 Comentários)

Walmart aumenta vendas com busca semântica

Gigante do varejo registrou crescimento de 10% a 15% no número de clientes que completaram uma compra online depois de procurarem um produto

A Walmart  trabalha com um novo motor de busca baseado na tecnologia de busca semântica. Segundo a gigante do varejo americano, essa nova busca não ajuda os usuários a encontrarem os artigos desejados no seu site, como também proporciona resultados com base em prováveis interesses e intenções.

Como muitas empresas com plataforma online a Walmart a busca como um elemento fundamental para estimular as vendas online. A eBay, por exemplo, anunciou uma atualização da sua ferramenta de buscas para Novembro. A tecnologia foi denominada como Cassini, e deverá substituir a tecnologia Voyager usada desde o início de 2000.

Desenvolvida em 10 meses por uma pequena equipa do @WalmartLabs, centro de tecnologia e investigação do retalhista, a nova ferramenta de busca chama-se Polaris. Baseia-se no projeto Social Genome do laboratório que utiliza dados públicos na Internet, dados proprietários, e mídias sociais, para identificar entidades e relacionamentos interessantes – e adicioná-los para a Social Genome.

O centro foi criado após a aquisição da Kosmix, de Mountain View, Califórnia. A Kosmix desenvolveu uma plataforma de tecnologia de mídia social capaz de filtrar e organizar o conteúdo em redes sociais de uma forma relevante para os usuários.

O motor de busca usa algoritmos como a compreensão de consulta e a extração de sinônimos para descobrir intenções do utilizador na obtenção de resultados. Como resultado, se um usuário digita a palavra “denim”, ele disponibiliza resultados para “jeans”, enquanto “pastilhas de cloro” resultados relacionados com equipamento de piscinasegundo os exemplos fornecidos pela empresa.

Quando um usuário digita a palavra “mobiliário”, ele recebe uma página com múltiplas opções para o quintal. Juntamente parece um banner mostrando artigos à venda e em promoção, para ajudar os clientes a descobrirem artigos que não tenham considerado.

O site da Walmart onde a nova busca esteve em uso nos últimos meses registou uma aumento de 10% a 15 % no número de clientes que completam uma compra depois de procurar por um produto usando o Polaris – de acordo com a empresa. A varejista planeja lançar a tecnologia, que também pode ser usada para pesquisas em mobilidade, nos seus site internacionais de comércio eletrônico nos próximos meses.

Desde 2008,  o grupo Walmart tem uma loja virtual no Brasil. E desde 2009, a rede tem investido muito nas redes sociais  _ Orkut e Twitter, inicialmente, e desde 2011, no Facebook _  e no próprio blog.

idgnow.uol.com.br

Escrever um comentário (0 Comentários)